Children Appoint the App. NHS Introduce the Archetype ‘Brush DJ’ to Encourage Brushing.

It was of great concern when the health institute National Dental Health Survey revealed the statistics that almost half of children aged 8 years have some sort of tooth erosion in the UK. Many reasons cause such a high rate of dental risk. It could be the result of children consuming levels of sugar and sweetener in their foods and fizzy drinks, uncontrollable second hand smoke (read our blog Double the Decay is Imminent…) or unfortunately through the family makeup.

It could however be the aftermath or side effects of lacked teeth brushing. If it was up to the decision making of most adolescents they would choose to ignore using the tooth brush in the morning and at night. Dental certifications state that people of all ages should clean their teeth at least twice a day if not more in order to remove plaque build-up. This is usually unlikely among the child population.

The issue raised is that parents are not encouraging their children enough to apply and proceed, as they themselves do not clean and rinse as one should. According to the British Dental Health Foundation one in four adults do not brush twice a day, whilst only 31% use mouthwash and 21% floss.

‘Three in every ten adults suffer from regular dental pain. A quarter of adults don’t brush their teeth twice a day and over four-fifths of the population have at least one filling’.
British Dental Health Foundation

The question raised through these statistics is that with no authority on dental health from the elder, how kids are meant to understand the required cleaning habits of brushing, rinsing, mouthwash and flossing.

‘A third of all children starting school have tooth decay’.
British Dental Health Foundation

brush1Figure 1

Image taken from

When young age groups choose to ignore dental care and the fearful smells, clinical surroundings and operative equipment of the dentist (all fantasy of course), they do not consider the surfacing problems endured when older. Constant scratching of enamel with sugars and the chemical contact of acids can lead to a child’s mouth an unhealthy oral environment.

Dentists such as Alma Dental have treatments in place to cater for the problems that may occur, such as Enamel Recontouring to re-shape the tooth profile, Prophyjet Treatment for polishing staining, Porcelain Veneers and the Smile Makeover.

As well as all platforms above the NHS have introduced the scheme NHS Dental Care for Kids (Figure 2) so that children of whom ignore brushing or are not initiated by the parent, are registered to learn about diet, tooth decay and extra Fluoride protection.

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Dental Care for Kids is available at Alma Dental
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Of course all medics would, for the child’s benefit, rather like to see regular brushing so that tooth rot is prevented. They believe that encouragement and motivation can be delivered via an item literally all youngsters own nowadays…a mobile device. The NHS have took advantage of this prospect and engineered a way in which tooth brushing can be fun.

The modern technique of teaching has been developed as a downloadable app for free.

Of course as children are the target audience for the app it has been coated with fantasia props and colourful characters in order to make the device attractive and intriguing. It does not inform on procedural rhythms of using the brush through an animated dental figure, but rather something completely unrelated…a DJ. Say hello to Brush DJ.

The NHS have invested in the main archetype character to stop the thousands of youngsters admitted to hospital each year due to unhealthy teeth. The device app itself is both an instructor and alarm, as the download presents childlike music to play during the brushing process i.e. kids can sing and/ or dance along. The music plays for an estimated 2 minutes, the time optimised for applying the brush by specialists.

In terms of the download being an alarming system towards the child, the voice of Brush DJ sets reminders enforcing youngsters to cleanse their teeth twice a day, floss and rinse with mouthwash. It even tells those when the next dentist or hygienist appointment is set.

The NHS obviously take this campaign seriously when introducing the humorous dental DJ character. The app developer Ben Underwood has even created a Youtube account to which demonstrates an overview and tutorial on how the app can be used (see Figure 3).

‘He felt this would be an ideal tool to make people aware of the latest advice and encourage them to brush twice a day for the right length of time, to help reduce the risk of gum disease, decay and bad breath’.
NHS on app developer Ben Underwood

brush3Figure 3
How Brush DJ appears on the tutorial of the download on the Youtube account
Image from

This dedication to the app download has evidently impressed the targeted children. According to Professor Elizabeth Kay of Plymouth University, her study discovered that 90% of those using the device would recommend it. Out of the percentage in favour of Brush DJ a staggering 88% believed it had motivated them to brush their teeth for a longer time.

The app creator Underwood, of whom is a dentist himself, states that the video teaching seeks to be a beneficiary to four main areas…

‘Motivation, education, compliance and perceived benefits’.
Ben Underwood, app developer and Dentist

brush4Figure 4
To find out more about all Dental Care follow Alma Dental Practice or call the number stated above.